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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the [world's biggest](https://www.bloomberg.com/profile/company/MNELF:US) market program in Las Vegas luxury jets are enticing buyers with their sleek silhouettes, plush cabins - and increasingly, their use of alternative fuels.
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Fuel manufacturers and [jetmakers](https://pitchbook.com/profiles/company/51278-86) are eager to display novel forms of aviation fuel deemed less to the environment, from used cooking oil to the clearly less attractive meat waste.
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Business jet operators, like airline companies, have acquiesced environmental pressure on air travel and devoted to cutting in half carbon emissions by 2050 compared with 2005.
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Their hope is that embracing eco-friendly fuel to suppress emissions might make [organization jets](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) more appealing to ecologically conscious [purchasers](https://www.businessnews.com.au/Company/Mission-NewEnergy) - especially corporations facing concerns over sustainability from shareholders or green campaign groups.
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The availability of less polluting personal jets might also spare the rich and popular the [unfavorable promotion](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) experienced by [Britain's Prince](https://www.zoominfo.com/c/mission-newenergy/346542889) Harry and his [wife Meghan](https://forest500.org/rankings/companies/mission-newenergy-limited) over a recent personal jet journey to southern France.
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Five Gulfstream jets on display in Las Vegas are using California-produced fuel from inedible beef tallow.
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The most recent waste-based fuels consist of "fats, grease and oils that are by-products of the food market," stated Bryan Sherbacow, chief business officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) [producer](https://pitchbook.com/profiles/company/51278-86) World Energy, which produces fuel from [meat waste](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) utilized by Gulfstream.
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"All of our item is inedible."
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A few of the other 79 airplane on display are expected to be powered by 150,000 gallons of other sustainable fuel blends anticipated to be pumped at the program.
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FLIGHT SHAMING
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[Private jets](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) represent less than 0.1% of total yearly carbon emissions globally, however can emit, usually, approximately 20 times more carbon emissions per guest mile than jetliners, according to the London-based private charter firm Victor.
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Prince Harry has protected his occasional use of private jets to guarantee his household's safety, and has actually stated that on the [rare celebrations](https://pitchbook.com/profiles/company/51278-86) he does not fly commercially he offsets his emissions.
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But planemakers say events such as the furore over his travel plan have actually added fresh obstacles for an industry already aiming to justify its contribution to [cutting business](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) costs.
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"Incidents of flight shaming including the usage of personal jets are unfortunate when you consider that our market has delivered fuel efficiency enhancements of 40% over the past 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier believes increased sustainable fuel usage will assist the market make [inroads](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) with corporations and rich purchasers. According to market data, billionaires only have a 19% business jet ownership rate.
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But even an image remodeling - with jets sporting stickers like "this aircraft flies on sustainable fuels" and organisers adding alternative [fuel pumps](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) for visiting planes - is not likely to please all critics at the Oct 22-24 high-end jet event.
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Environmentalists and some analysts stay skeptical that biojetfuels, typically combined 50-50 with kerosene, will make a considerable influence on public understandings about high-end travel.
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"No amount of [jatropha curcas](https://www.google.com/search?kgmid=/m/0cqd_rb) or Brazil-nut fuel can make service jets look eco-friendly," stated aviation analyst Richard [Aboulafia](https://www.crunchbase.com/organization/mission-newenergy).
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Demand from business jet operators for renewable fuels now far surpasses supply and their interest might drive future production, Sherbacow said.
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World Energy, which produces 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, might [expand production](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) up to 150 million gallons by 2022.
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Corporate charter companies and consultants are also seeing more interest from customers who wish to buy carbon credits to offset emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a role in a [business jet](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) usage research study his company just recently [finished](https://www.pinterest.com.au/missionnewenergy/) for a Fortune 500 business.
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"At the end of the day, I believe that rate, cost per hour, range, speed and performance, that's still the (sales) chauffeur. But I think people are ending up being more knowledgeable about the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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